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May 2013 - ACTION BULLITT STYLE
Frank's 68 Charger
is the star again!
Frank Panacci has a one of a kind
car that people just love! So much so that it was in a Dodge Dart commercial
for the Canadian market.
This last May 2013 on the streets of San Francisco's North Beach
neighborhood a day that started well before 7:00 am Frank's 1968 Charger was
called to action for the filming of this commercial.
The story board is about a road trip that takes place in a garage.
Someone throws a dart on a map and the target is San Francisco.
The next scene, the Dodge Dart is flying over the crest of Mason Street
being chased by the Charger with Frank Panacci dressed like the actor
filling at the wheel of the long shots.
Side view of the final commercial scene
Morning of the shoot crew was busy …Camera's were set up at different
corners to catch the low action…professional
camera equipment used for the street filming
The visible brake skids are painted on the street.
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Anthony Bologna reports about the
Making of the Dodge 2013 Commercial
Frank Panaccis
black Charger in the final scene next to the red Dodge Dart.
Frank with his big a grin as he stands by for the next scene with camera and
operator setting up to mount the camera in back seat.
Crew attaching for lighting and camera on the Dodge Dart
Frank did his own stunts that day driving
his car, as he knew the streets much better than anyone else.
The scene was filmed from different angles but it's the same block being
filmed.
The repetitive challenges that took over 12 hours
challenging the Charger through its paces and tasked the car to it limits!
That big 440 throttle opening up,brought back memories as well as
people out to the street to find out what was happening. Many had stories to
tell about where they were back in the 60's.
The commercial ends with
an actor look alike of Bill Hickman* sitting in the Charger as he looks over
the Dart.
*Bill Hickman -
the original Bullitt Charger stunt driver - died 1986 of cancer. RIP
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